MasterClass Index

Business Reviews

These videos are reviews of some local businesses and how they stack up when someone actually searches for a product or service they offer. We can learn a lot by just surfing the google business profiles of our competitors and see what they offer, what may be missing and how we can capitalize on what our customers are really looking for.

• Trucking Company

• Tax Accountant

• Bakery

Customer journey

Just one video in this segment. I take you through the process of how your customer finds what they want and decides who they will buy from. It's totally different than the traditional advertising methods we are used to, and for businesses that don't understand what's happening when their customers are ready to buy, well then someone else will get the sale.

They search and find you, they stalk you, they pick you, Sale!!

Defining Your Strategy

The videos in this segment break down the searching, stalking and buying process that your buyers use to find you from several different perspectives.

Absorb this video content along with all the supporting materials and learn how to be the one who has just what your customer wants, just when they are ready to buy.

• Maximizing profitability in your business

• Defining your perfect local customer

• What are your customers really looking for?

• Developing “Angles” for marketing

Products And Benefits

If I were a guy choosing a table saw I might be interested in all the features of the machine, but in real life and with most buyers it's just not that way. Most people searching for the things they want are looking for the benefits they will receive just by owning their "dream thing". By constructing your offers with this in mind you will attract more buyers with cash (or card) in hand.

• Choosing Your Main Product Or Service Offerings

• The Problem-Solver’s Digital Strategy and Conversion Guide

• Benefit Driven Marketing

• Reading Your Customer's Mind - Strategy for Local Business Success

• Crafting Seasonal Offers For Local Market Loyalty

Customers and Competition

• Master The Customer Journey

• Stalking your competition

• Developing your USP

• Mastering the Call to Action For Client Conversion

Advanced Learning

• website design techniques

• email marketing

• google business profile mastery

• using geo maps & geo fence

• profits from social media

• control your online reputation

• citations on the Internet

• mastering SEO

• content creation

• Google Analytics

• Content Marketing

• PPC Marketing

• Social Media Marketing

• Email Marketing

Bonus Section

• E-myth training

• What I learned from working for the mafia

• How to get professional help